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Consumer topics span from anti-aging skincare to makeup techniques.
August 5, 2026
By: Melissa Meisel
A platform for every topic under the sun, Reddit rolled out its first-ever beauty report.
According to Reddit, the People’s Beauty Index explores a shift across Reddit’s beauty communities where beauty culture is defined by “participation over prescription.”
For example, consumer can go to Reddit with a specific beauty question such as how to apply makeup for hooded eyes, build a skincare routine for their skin, find products that complement their skin tone or discover techniques that work for their individual features.
Lipstick Project Update August 💄❤️💄 byu/Ra4455 inProjectPan
Project Pan is a Reddit where shoppers encourage each other to “buy with intention.” Asian Beauty highlights skincare and other products for Asian shoppers. Makeup Addiction is a place for all things makeup.
According to the report, 7 in 10 beauty shoppers say they feel more confident about their purchase after reading about it on Reddit.A link to the report is here
Other social media platforms such as Pinterest have released consumer reports. Pinterest takes a deep dive into consumer trends as opposed to highlighting the micro communities. Happi covered this report, as seen here.
Pinterest also showcased the latest color trends for the year, as seen here.
Shopping platform Scentbird shared its selections for fragrance trends, as reported in Happi.
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